Complete ClickBank Sales Site with
List Builder Landing Page

Site Goal: To sell client's lead product, an eBook, and also build a list for future sales of related products, member site services and other profit generation

Marketing Strategy:  The client had a new eBook he wanted to sell through the ClickBank Affiliate Network.  The long term plan was to create or resell additional products to the same target market using an email marketing approach. 

To build the list, traffic generated by advertising is directed first to a landing page.  The landing page offers a free product about the site topic of family safety and asks for the email address in return.  After signing up for the free product, the prospect subsequently receives an email with download information for the free product.

The prospect is also immediately routed to the eBook sales letter page where the primary pitch is made. There's a separate order and secure download page. Note that the ClickBank step is omitted from this sample.

Both copywriting and website design were completed by R A Murphy Copywriting & Design Services.

Copies of actual site content for each element in the process are shown below.  


Elements in Sales Site Package


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Cover Letter to ClientGoogle Adwords Ad to Generate Traffic

Envelope CopyLanding Page offering Free Guide to Subscribers

Lift NoteEbook Sales Letter for Primary Product

Premium SummaryOrder Page

Order DeviceDownload Page